Welcome to the ZOFO

How to STOP holding yourself back from asking for what you REALLY want 

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Quit lowballing yourself

It's really easy to lowball yourself. You can stop that right now and explore and maximize the potential of every ask.

Know what stops you

There's a little voice that says "how dare you!" when you go to ask big. And it can put the breaks on you, big time. That's your Zone Of Freaking Out talking. Get to know it, so you can crush it. 

Break Free

Freedom means asking big even when you feel freaked.  When you know what holds you back, you can free yourself even in the face of it.

As a coach and auctioneer, I’ve seen it and experienced it a million times.

We hold ourselves back. We ask for just a little less than what we really want because we’re telling ourselves all kinds of stories about what will happen if we ask for too much.  

So we keep it small. We carve it down. We only ask for the thing that doesn’t make us too nervous. We let our nerves and the stories we tell ourselves win.  We lowball ourselves.

What if we didn’t do that? 

  • What if we got really familiar with the internal stories we tell that convince us to take it down a notch?  
  • What if we understood them enough to take our power back? 
  • What if we got to know them so well, we could ask big anyway?

Welcome to the ZOFO does just that. Aimed at helping you navigate the things you tell yourself that keep our asks small and “reasonable”, this fun and heart centered course will challenge what holds you back so you can throw “reason” to the wind and ask for what you really want. Because it's unreasonable to decide what'll happen before asking and seeing for yourself! 

Get this course today

Get this fun 4-part course today and start taking control tomorrow. This course is offered at $99

In this short course you’ll:

  • Learn the core concept that get you more of what you want, every time.
  • Understand more about what’s stopping you from asking for what you really want.
  • Do a guided coaching exercise that can free you from what holds you back.
  • Get a framework to generate bigger and more courageous asks every time.

Course Content

Shaped around the Ask Like An Auctioneer signature talk delivered live at Pandora’s HQ in Oakland, this 4-part course is a fun journey through where we stop ourselves and how to unlock a bigger ask.


Module 1- Welcome – Dia's a little serious in this module, because she understands this is serious business for you. Shot in the studio, she's setting you up for success.

Module 2- Don’t be afraid of the “No” – This is first half of Dia's Ask Like An Auctioneer talk recorded live at Pandora's HQ in Oakland.  It's a fun ride that'll challenge and change your perspective on Asking. 

Module 3- Empower your Ask This is the second half of the talk, where Dia shares the tools and frameworks she uses to ask big as an Auctioneer.  Take notes.

Module 4- Know your ZOFO – Step back into the studio with Dia and get a guided coaching exercise that'll help you get to know your ZOFO so you can stay in charge of the Asks you make. 


This short course is perfect for women on the brink of a level up:

Independent professionals ready to raise rates and the profile of clients they serve.

Entrepreneurs needing to get good at asking.

Ambitions professionals ready to take on more and grow their careers.

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